Insurance as a Commodity

Earlier in my blog I theorized that “Risk Bearing”may be a “Commodity”.  Recent events have led me to believe this is not a true statement.   Different insurers, even in Personal Lines, are deviating from standard forms and coverage.  Only an experienced professional is going to know this.   Product differentiation between insurers renders “Risk Bearing” a risky purchase.

Consumers NEED advice as well as insurance.

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