Why they buy (Insurance)

There are only three reasons people buy insurance and only one of those reasons is a choice on the part of the client.

Those reasons are:

Fear

They truly understand they may have a loss that is significantly serious to damage their financial future

Compliance

The law requires the purchase… Workers Compensation or Auto Liability

Compulsion

The financing entity requires it.

The last two reasons create resentment, apathy and make the seal mandatory but less important to the purchaser. You have to work extra hard to make them listen to your advice.

A man convinced against his will, is of the same opinion still.

Ben Franklin.

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